SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 139 - How SaaS B2B Companies Can Leverage Sales Calls for Content Creation - with Parthi Loganathan, Founder & CEO of Letterdrop
We often emphasize the importance of understanding what’s being talked about in sales conversations to shape content strategy and tell unique, compelling stories.
In this week's SaaS Backwards podcast episode, we talk with Parthi Loganathan, Founder and CEO of Letterdrop, a platform designed to help companies do just that.
Parthi explains how Letterdrop’s AI assists companies in creating content that resonates with more buyers by leveraging the language their customers actually use, cutting down the time and improving the quality of their thought leadership content.
He also shares how Letterdrop supports SDRs in delivering value and helps companies uncover and understand their customers' unmet needs.
We also discuss the ongoing shift in SEO, the growing focus on LinkedIn, and the decline of traditional outbound sales tactics such as cold calling and cold emailing.
Our conversation with Parthi offers valuable insights for SaaS CEOs, CMOs, and marketing and sales professionals in the B2B space.
Key takeaways from this episode:
- The importance of getting context and relevance right before scaling it
- Why cold calling and cold emailing no longer works
- Insights on future opportunities for content on LinkedIn
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting
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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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