
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 157 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 157 - AI is Reshaping B2B Marketing—Are You Ready?
Guest: Christina Richards, Fractional CMO & Author of Rise of the AI-Powered CMOMost B2B marketers think they’re using AI effectively. The reality? Many are barely scratching the surface—and failing to leverage...
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Season 4
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Episode 10
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28:25

Ep. 156 - Why Traditional Sales Prospecting is Broken (And What to Do Instead)
Guest: Zach Wright, Co-Founder & CRO of Syft AIMost sales teams are still stuck in outdated prospecting tactics—mass email sequencing, generic outreach, and hoping something sticks. The reality? These methods are failing fa...
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Season 4
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Episode 9
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36:54

Ep. 155 - You’re Probably Doing Discovery Wrong—And It’s Costing You Deals
Guest: Peter Cohan, Author of Doing DiscoveryMost sales teams think they’re great at discovery. The reality? About 80% are getting it wrong—and it’s the single biggest reason why deals stall, go to a competitor, or...
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Season 4
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Episode 8
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33:52

Ep. 154 - Why Some SaaS Companies Are Turning to Billboards for Measurable Growth
Guest: Ty Tinker, Head of Analytics at AdQuickWhat if everything you thought about billboard advertising was wrong?Ty Tinker, Head of Analytics at AdQuick, breaks down the myth that out-of-home (OOH) advertising is...
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Season 4
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Episode 7
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28:30

Ep. 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook
Guest: Jon Miller, Co-Founder & CEO of a Stealth AI StartupJon Miller, co-founder of Marketo and former CMO of Demandbase, argues that B2B marketing’s traditional playbook—built on predictable demand generation, MQL s...
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Season 4
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Episode 6
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29:18
