SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 152 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 152 - The Critical Shift: Adapting Your Marketing to Align with Modern Buyer Behavior
Guest: Kerry Cunningham, Research & Thought Leadership at 6sense 85% of buyers initiate the first conversation with vendors—on their terms. If your marketing still revolves around capturing leads and push...
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Season 4
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Episode 5
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38:20
Ep. 151 - How Quiz Marketing Unlocks Revenue Opportunities
Guest: Maxwell Nee, CRO at ScoreAppMaxwell Nee, Chief Revenue Officer of ScoreApp, shares the strategies behind scaling a low ARR SaaS product to 9,000 paying customers worldwide. By leveraging the principles of quiz mar...
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Season 4
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Episode 4
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31:33
Ep. 150 - De-Risking Paid Social Campaigns: A New Approach with Ken Lempit
Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence GroupIn this episode, Austin Lawrence Group’s Ken Lempit shares a bold approach to overcoming the inefficiency of traditional advertis...
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Season 4
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Episode 3
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32:27
Ep. 149 - The Buyer Has Changed—Why Haven’t You? How Splashmetrics Delivers the Experience Buyers Actually Want
Guest: Steve Brothers, CEO of SplashmetricsWith 77% of millennial buyers avoiding sales interactions until they’ve already made a purchase decision, buyers are consistently clear about what they need: fast, personalized, ...
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Season 4
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Episode 2
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28:40
Ep. 148 - From Pain Points to Purchase: Understanding Customer Motivation
Guest: Beth McHugh, Fractional Product LeaderWhen deals stall, buying committees often default to doing nothing. Why? Because they didn’t all agree that the problem was worth solving.In this episode, Beth McHugh ex...
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Season 4
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Episode 1
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31:37