SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 130 - Building and Leveraging Communities for SaaS B2B Success - with Kathleen Booth, SVP of Marketing and Growth at Pavilion
A community can be a "cheat code" for rapid learning and career advancement, and this week’s guest knows that better than most.
In this episode, we had the pleasure of speaking with Kathleen Booth, SVP of Marketing and Growth at Pavilion, the world's largest private community for go-to-market leaders.
Our conversation explores the concept of community-led growth and how Pavilion encourages this by providing a platform for members to grow their network, sharpen their skills, and develop lifelong connections.
Overall, Kathleen provides valuable insights into the intersection of community, social media, and growth strategies for SaaS companies.
Key takeaways from this episode:
- The importance of community-led growth for SaaS companies and strategies for leveraging communities to drive growth and engagement
- How CEOs and marketing leaders can use social media to build relationships, drive pipeline, and engage with prospects
- The challenges executives face in prioritizing social media efforts and the need to shift from viewing social media as a "nice to have" to a "must have" for business growth
This episode is ideal for SaaS CEOs, CMOs, and marketing professionals looking to leverage community-led growth strategies, enhance their LinkedIn presence, and drive pipeline through organic and personalized outreach.
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting
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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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