SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 123 - Mastering SaaS Growth: Insights from a Fractional CMO - With Amy Osmond Cook, Co-Founder & CMO at Fullcast
In SaaS companies, there’s a need for sales and marketing teams to work together closely toward common goals and understand each other’s perspectives.
Amy Osmond Cook, co-founder and CMO at Fullcast recognizes this need. Fullcast’s platform ensures all teams can access the same data to establish seamless communication and strategic alignment, eliminating revenue pain points and improving overall business efficiency.
In this episode, Amy shares her journey from running a marketing agency to co-founding Fullcast and her experience as a woman in the C-Suite, offering advice to her younger self and women executives.
Amy also dives into her extensive experiences as a fractional CMO and the advantages it offers SaaS startups, such as cost-effectiveness, flexibility, and the ability to scale operations up or down as needed.
This episode is ideal for SaaS CEOs, CMOs, and startup founders looking to optimize their revenue operations, align sales and marketing efforts, and gain insights into the benefits of fractional CMO leadership.
Key takeaways from this episode:
- The positive impact of effective revenue operations on SaaS companies
- How effective marketing in early stages can accelerate growth and ensure long-term success for SaaS startups
- The importance of perseverance and adaptability for women in leadership positions
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.
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Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.
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