
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 110 – The Dangerous 8 Mistakes SaaS Companies Make in their Messaging
Are you making one or more of these mistakes in your messaging?
Given the number of websites that we review regularly, chances are that you are—and that means leaving revenue on the table.
In this episode, Ken and Jason from Austin Lawrence Group discuss the eight common mistakes that SaaS companies make with real-life examples.
So if you’re a SaaS CEO or CMO revisiting messaging and content strategy this year, or you’re frustrated with the quality of leads coming through your website, this episode is for you.
A few key takeaways:
- How to avoid making vague statements that cause cognitive dissonance with some prospective buyers.
- Why you shouldn’t lead with AI
- Why it’s crucial to gain problem agreement by clearly identifying and addressing the problem they’re trying to solve.
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.
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Not Getting Enough Demos?
Your messaging could be turning buyers away before you even get a chance to pitch.
🔗 Get a Free Messaging & Content Conversion Review
We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with messaging tweaks to turn more visitors into sales conversations.
And the best part?
💡 It’s completely free.
If your pipeline isn’t full, your messaging might be the reason. Let’s fix it:
https://info.austinlawrence.com/marketing-and-messaging-review