SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep 29 - How to successfully bootstrap a SaaS to provide more founder opportunities with Markup Hero’s founder Jeff Solomon
Raising capital for your SaaS has one purpose—to amplify and scale the business. It cannot define the business model or product-market fit for you.
And once you raise capital, the whole dynamic changes. The pressures are different (you’re now on the clock to deliver return for investors) and so is the go-to-market strategy (the founder relationships won’t be enough to scale).
With several successful fundraises and exits under his belt, Jeff Solomon, CEO of Markup Hero talks about how he’s bootstrapped companies to a certain monthly recurring revenue rate that made it much easier to attract the right capital.
Having started his current venture (Markup Hero) as a side project, he’s now able to decide whether or not to keep it as a lifestyle business or raise capital for a bigger exit.
---
Not Getting Enough Demos?
Your messaging could be turning buyers away before you even get a chance to pitch.
🔗 Get a Free Messaging & Conversion Review
We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.
And the best part?
💡 It’s completely free.
No commitments, no pressure—just actionable advice to help you book more demos.
Your next demo is just a click away—claim your free review now.