SaaS Backwards - Reverse Engineering SaaS Success

Ep. 119 – How SaaS CROs Can Overcome Challenges and Drive Growth - with Guy Mounier, Co-Founder and CEO of Aptivio

April 19, 2024 Ken Lempit Season 3 Episode 19
Ep. 119 – How SaaS CROs Can Overcome Challenges and Drive Growth - with Guy Mounier, Co-Founder and CEO of Aptivio
SaaS Backwards - Reverse Engineering SaaS Success
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SaaS Backwards - Reverse Engineering SaaS Success
Ep. 119 – How SaaS CROs Can Overcome Challenges and Drive Growth - with Guy Mounier, Co-Founder and CEO of Aptivio
Apr 19, 2024 Season 3 Episode 19
Ken Lempit

With a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling. 

The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and marketing operations, often within a constrained budget or shifting economic conditions. 

It's this intense focus on both top-line growth and cost efficiency that’s contributing to the high turnover and short average tenure of CROs, as they must quickly demonstrate success in these areas.

So, what can they do about it?

In this episode, Guy Mounier, Co-founder and CEO of Aptivio returns to the podcast to talk about:

  • How CROs can gain the visibility they need into their go-to-market motion so they can pull the right levers
  • Why working with recruiters may help to ensure a company is ready for a CRO before hiring
  • What the future sales tech stack and use of AI may look like


Sales leaders, especially CROs, looking to improve their organization's revenue growth and profitability can benefit greatly from this episode. The insights shared provide valuable information on how CROs can optimize their go-to-market strategies and leverage technology to drive success in their organizations.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

Show Notes

With a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling. 

The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and marketing operations, often within a constrained budget or shifting economic conditions. 

It's this intense focus on both top-line growth and cost efficiency that’s contributing to the high turnover and short average tenure of CROs, as they must quickly demonstrate success in these areas.

So, what can they do about it?

In this episode, Guy Mounier, Co-founder and CEO of Aptivio returns to the podcast to talk about:

  • How CROs can gain the visibility they need into their go-to-market motion so they can pull the right levers
  • Why working with recruiters may help to ensure a company is ready for a CRO before hiring
  • What the future sales tech stack and use of AI may look like


Sales leaders, especially CROs, looking to improve their organization's revenue growth and profitability can benefit greatly from this episode. The insights shared provide valuable information on how CROs can optimize their go-to-market strategies and leverage technology to drive success in their organizations.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!