SaaS Backwards - Reverse Engineering SaaS Success

Ep. 115 - Data, Combating SaaS Churn, and Increasing Productivity - with Jason Radisson, CEO & Founder of Movo

March 22, 2024 Ken Lempit Season 3 Episode 15
Ep. 115 - Data, Combating SaaS Churn, and Increasing Productivity - with Jason Radisson, CEO & Founder of Movo
SaaS Backwards - Reverse Engineering SaaS Success
More Info
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 115 - Data, Combating SaaS Churn, and Increasing Productivity - with Jason Radisson, CEO & Founder of Movo
Mar 22, 2024 Season 3 Episode 15
Ken Lempit

In this episode, we delved into the transformative power of algorithms in business with Jason Radisson, CEO & founder of Movo, a platform that provides real-time scheduling flexibility and improved workforce management for large companies with frontline workers.

Jason recounted his time at Harrah's Entertainment, where they used data to optimize customer interactions and significantly increase profitability over others on the strip. He explains how his background in algorithmic management has influenced his approach to business models.

Jason also shares his thoughts on combatting SaaS churn by identifying the root causes and understanding customer behavior to accurately predict and deal with it proactively.

This episode covers algorithmic management, churn reduction strategies, the gig economy, and innovative solutions for optimizing workforce management. SaaS CEOs and CMOs interested in understanding the intersection of technology, workforce management, and operational efficiency would find valuable insights in this episode.

Key Takeaways from this episode:

  • The importance of modeling and forecasting to drive profitability, especially in the context of reducing churn
  • Building models to predict customer behavior to leverage marketing spend
  • The challenges and opportunities of the gig economy


Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

Show Notes

In this episode, we delved into the transformative power of algorithms in business with Jason Radisson, CEO & founder of Movo, a platform that provides real-time scheduling flexibility and improved workforce management for large companies with frontline workers.

Jason recounted his time at Harrah's Entertainment, where they used data to optimize customer interactions and significantly increase profitability over others on the strip. He explains how his background in algorithmic management has influenced his approach to business models.

Jason also shares his thoughts on combatting SaaS churn by identifying the root causes and understanding customer behavior to accurately predict and deal with it proactively.

This episode covers algorithmic management, churn reduction strategies, the gig economy, and innovative solutions for optimizing workforce management. SaaS CEOs and CMOs interested in understanding the intersection of technology, workforce management, and operational efficiency would find valuable insights in this episode.

Key Takeaways from this episode:

  • The importance of modeling and forecasting to drive profitability, especially in the context of reducing churn
  • Building models to predict customer behavior to leverage marketing spend
  • The challenges and opportunities of the gig economy


Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!