SaaS Backwards - Reverse Engineering SaaS Success

Ep. 91 - The Value of In-Person Events for SaaS Leaders Post-Covid – with Fred Rockwell, Founder of the Ascent Conference

October 13, 2023 Ken Lempit Season 2 Episode 41
Ep. 91 - The Value of In-Person Events for SaaS Leaders Post-Covid – with Fred Rockwell, Founder of the Ascent Conference
SaaS Backwards - Reverse Engineering SaaS Success
More Info
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 91 - The Value of In-Person Events for SaaS Leaders Post-Covid – with Fred Rockwell, Founder of the Ascent Conference
Oct 13, 2023 Season 2 Episode 41
Ken Lempit

In this episode, we talked to Fred Rockwell, owner of the upcoming Ascent Conference in New York (Oct 30) about the advantages of attending events in-person, how they’ve changed in a post-covid world, and why he structures his events to create more bottom of the funnel opportunities through private invites. 

The SaaS Backwards Podcast is also excited to be the official podcast sponsor of the Ascent Conference and will be recording episodes at the show.

Key takeaways from this episode: 

  • The importance of building connections in-person as opposed to only online.
  • The challenges of bootstrapping a business and how to be resilient 
  • How to remain relevant, even when the market changes rapidly.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

Show Notes Chapter Markers

In this episode, we talked to Fred Rockwell, owner of the upcoming Ascent Conference in New York (Oct 30) about the advantages of attending events in-person, how they’ve changed in a post-covid world, and why he structures his events to create more bottom of the funnel opportunities through private invites. 

The SaaS Backwards Podcast is also excited to be the official podcast sponsor of the Ascent Conference and will be recording episodes at the show.

Key takeaways from this episode: 

  • The importance of building connections in-person as opposed to only online.
  • The challenges of bootstrapping a business and how to be resilient 
  • How to remain relevant, even when the market changes rapidly.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

Fred Rockwell SaaS Backwards audio
Marker
Marker
Marker