SaaS Backwards - Reverse Engineering SaaS Success

Ep. 76 - Education in their marketing DNA – with Olga Noha CMO of SplitMetrics

July 07, 2023 Ken Lempit Season 2 Episode 26
Ep. 76 - Education in their marketing DNA – with Olga Noha CMO of SplitMetrics
SaaS Backwards - Reverse Engineering SaaS Success
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SaaS Backwards - Reverse Engineering SaaS Success
Ep. 76 - Education in their marketing DNA – with Olga Noha CMO of SplitMetrics
Jul 07, 2023 Season 2 Episode 26
Ken Lempit

We talk a lot with our customers about the 97%. The people who have problems you solve, but don’t know there’s a solution and certainly don’t know about you.

That’s what we talked about with Olgo Noha, CMO of SplitMetrics at the recent Ascent Conference in San Francisco.

Split Metrics is in a relatively new market with little competition—but there is little solution-awareness.

Therefore, their strategy has focused on education. And when you have a complex product that requires education—customer creation is the name of the game.

Also in this episode: 

  • Looking for the pivot in terms of go to market or your product or even operational side of things.
  • How SplitMetrics restructured their sales teams to focus on a single portfolio of products.


Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

Show Notes

We talk a lot with our customers about the 97%. The people who have problems you solve, but don’t know there’s a solution and certainly don’t know about you.

That’s what we talked about with Olgo Noha, CMO of SplitMetrics at the recent Ascent Conference in San Francisco.

Split Metrics is in a relatively new market with little competition—but there is little solution-awareness.

Therefore, their strategy has focused on education. And when you have a complex product that requires education—customer creation is the name of the game.

Also in this episode: 

  • Looking for the pivot in terms of go to market or your product or even operational side of things.
  • How SplitMetrics restructured their sales teams to focus on a single portfolio of products.


Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!