SaaS Backwards - Reverse Engineering SaaS Success

Ep. 68 - Key to marketing success: owning a pipeline number, with Fractional CMO Andrew Bolis

May 26, 2023 Ken Lempit Season 2 Episode 18
Ep. 68 - Key to marketing success: owning a pipeline number, with Fractional CMO Andrew Bolis
SaaS Backwards - Reverse Engineering SaaS Success
More Info
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 68 - Key to marketing success: owning a pipeline number, with Fractional CMO Andrew Bolis
May 26, 2023 Season 2 Episode 18
Ken Lempit

In this episode, fractional CMO Andrew Bolis shares how owning a pipeline number and being responsible for specific revenue-related targets not only helps sales and marketing teams work towards common goals, but also provides leverage in conversations with the CFO. 

Other Key Insights from this episode include: 

  • Bringing in the right fractional CMO for your situation.
  • Working with agencies to fill in skill gaps and drive faster results.
  • Justifying marketing expenses with the C-suite.


Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

Show Notes

In this episode, fractional CMO Andrew Bolis shares how owning a pipeline number and being responsible for specific revenue-related targets not only helps sales and marketing teams work towards common goals, but also provides leverage in conversations with the CFO. 

Other Key Insights from this episode include: 

  • Bringing in the right fractional CMO for your situation.
  • Working with agencies to fill in skill gaps and drive faster results.
  • Justifying marketing expenses with the C-suite.


Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!