You’ve probably heard the criticisms of B2B marketing—it’s boring and lacks creativity.
And besides, it’s way too expensive to produce ads like B2C companies.
In this episode, Melissa Rosenthal, Chief Creative Officer at ClickUp shares her approach to creating remarkable content without breaking the bank.
Coming from B2C powerhouses like Buzzfeed and Cheddar, Rosenthal immediately saw the blue-ocean opportunity in B2B to differentiate. So, she built an in-house creative agency at ClickUp by investing in the right people and equipment to produce Madison Avenue quality content at a fraction of the cost.
As a result, they’ve taken on the gorillas in its crowded space, growing from 60 to over 1000 employees in under three years.
Key takeaways from this episode:
---
Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.
We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.
And the best part? It’s absolutely free.
Get started today!