SaaS Backwards - Reverse Engineering SaaS Success

Ep. 65 - No longer screaming into the wind about AI Governance, with Susan Peich Head of Marketing at Monitaur AI

May 05, 2023 Ken Lempit Season 2 Episode 15
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 65 - No longer screaming into the wind about AI Governance, with Susan Peich Head of Marketing at Monitaur AI
Show Notes

When Susan Peich joined Monitaur AI as their head of marketing earlier this year, the power (and dangers) of AI was still mostly talk amongst data scientists.

How quickly things change.

With the rise of ChatGPT in recent months, AI's power (and danger) are now at the forefront causing companies to scramble to figure out how to handle its governance.

That’s where Monitaur.ai comes in. They help companies in highly regulated environments such as insurance, healthcare and financial to not only leverage the potential of AI and ML but also to mitigate risks.

In this episode, Peich talks with host Ken Lempit about what companies should be thinking about today with AI Governance including: 

  • What investments in AI and ML are right for the business
  • What are responsible and ethical uses of AI and ML and developing governance models
  • Generating supervised inputs and outputs to generate evidence-based reports for compliance.

Other resources to check out:

Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.

The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.

And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!