SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 56 - Do you really need an MVP? With SPSoft Founder & CEO, Michael Lazor
Is it possible to get to minimum viable product (MVP) in 100 days or less?
Our guest this week, Michael Lazor, CEO of SPSoft says it is with the right development partner and the necessary preparation.
Easier said than done.
SPSoft is a software developer specializing in healthcare and telehealth and in this episode, Lazor talks through his methodologies for:
- Choosing the right development partner (lots of pitfalls to avoid)
- Combining internal and external development resources
- The research and prep work required for building your MVP, and…
…should you even do an MVP at all?
Lazor shares his experience developing products no one bought, and what you could do instead to minimize investment losses.
Other resources to check out:
Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a yearly report about how B2B buyer behavior is changing.
The Lead Gen Mistake I Guarantee You’re Making – how to create content that better identifies intent from today’s b2b buyer.
And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting.
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