
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep 47 - Finding your next marketing gig with VP of Marketing at Compt.io, Justin Schmidt
With market uncertainty, and the average CMO tenure at 40 months (2020), conducting an executive level job search at some point is inevitable.
While most trade off past relationships, Justin Schmidt, VP of Marketing at Compt.io suggests that “something really magical” happens by putting on the candidate hat and interviewing again as somebody off the street.
By taking interview opportunities that he ultimately didn’t think he would be interested in, Schmidt found value in “the batting practice” - honing his interviewing skills, asking better questions, and “getting the jitters out” for the right opportunity.
Added to Compt’s leadership team in August, Schmidt passes along advice from his recent job search experience including:
- How he found the right opportunity (and the right CEO)
- Interviewing for the first time; exerting control of the content and narrative, and having the right mindset
- Getting proper help on resume writing, career coaching and questions to ask.
- Building a new team leveraging past experience, but not beholden to it.
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