SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
SaaS Backwards - Reverse Engineering SaaS Success
Ep 45 - No second chances to make onboarding first impressions with CEO of Click Boarding, Mike Ehrle
If you’ve had the experience working with a large company, day one consists of paperwork--lots of it--and it contributes to a poor first impression.
Simply increasing the percentage of people that accept offers and actually start work would have a massive bottom-line impact.
And it’s not just day one. Research shows that what happens in the first 90 days of an employee’s tenure plays a big role in retention.
It’s hard for the all-in-one HR software behemoths to be experts at every component an HR team must solve, but so is getting traction as a best-of-breed startup.
That’s the situation CEO Mike Ehrle walked into a year ago at Click Boarding, a SaaS that’s an employee experience platform and provides modern compliant HR solutions to impact higher growth and retention rates.
In this episode, Ehrle sheds some light on his experience with:
- Fixing internal issues and transforming to a collaborative culture
- Dealing with unforeseen issues he missed in his due diligence (like development staff located in Ukraine prior to Russia’s invasion)
- The need for product and business expertise to build key relationships in target accounts.
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