If you’ve found it harder to engage buyers today, our interview with Vinay Bhagat, Founder & CEO of TrustRadius is a must listen.
For the last five years, TrustRadius has published a report based on surveying 2000 technology buyers and hundreds of vendors to understand how buyer behavior is changing.
Today’s buyer has an overarching desire to control their journey and it isn’t linear. They want to find information online without barriers, transparent pricing, use case validation, independent validation, and the ability to touch and feel the product through a trial or demo of some kind.
While some vendors are waking up to the fact that old sales and marketing playbooks are falling apart, they’re not sure what needs to change.
In this episode, Bhagat details what’s working, including:
And much more…
Get the report here: 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer