
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 171 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 171 - Why the SaaS Journey Doesn’t End at Checkout
Guests: Ken Rapp (Co-Founder & CEO) and Emily Lagasse (VP of Marketing) of BluestreamWhat if the key to SaaS growth isn’t more leads, but fewer customer drop-offs post-purchase?In this episode of SaaS Backwards, we sit ...
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Season 4
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Episode 24
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30:05

Ep. 170 - Why the Future of Work Belongs to Multi-Discipline Scalers + How AI Will Reshape the Org Chart
Guest: Casey Woo, CEO & Founder of Operators Guild & FOG VenturesWhat happens when startups are built not by armies of specialists, but by lean teams of senior generalists paired with AI agents?In this episode of Sa...
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Season 4
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Episode 23
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38:11

Ep. 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot
Guest: Google’s NotebookLMIn this special episode of SaaS Backwards, we handed the mic to AI.We took our newest ebook on reviving inbound marketing—coming soon for download—and ran i...
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Season 4
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Episode 22
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25:25
