
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 166 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 166 - Rethinking SaaS Go-to-Market in the Age of AI
Guest: Jim Curry, CoFounder at BuildGroupIs AI really transforming your SaaS business—or just adding noise?In this week’s episode, Jim Curry, co-founder of BuildGroup and former Rackspace exec, discusses how AI is transform...
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Season 4
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Episode 19
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42:14

Ep. 165 - Why Most SaaS Ads Fail (and What to Do Instead)
Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence GroupAre your SaaS ads actually doing their job, or just burning budget?In this week’s episode of SaaS Backwards, Ken Lempit and Jason Myers of Au...
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Season 4
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Episode 18
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31:55

Ep. 164 - Voice, AI & the Future of SaaS: Productivity, Innovation, and Risk
Guests: Ken Lempit, James Ollerenshaw, and Rob CurtisVoice is the new frontier in SaaS — but are we ready for the implications?In the third episode of our AI Series, Ken Lempit is joined again by James Oller...
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Season 4
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Episode 17
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48:56

Ep. 163 - Is Your SaaS Ready for the Agentic AI Era?
Guests: Ken Lempit, James Ollerenshaw, and Rob CurtisAI isn’t just a bolt-on anymore—it’s rewriting the rules of SaaS from the ground up.In this episode, Standup Hiro co-founder Rob Curtis and tech strategist James Ollerens...
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Season 4
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Episode 16
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47:22
