
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 153 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 153 - The End of the Gumball Machine: Why B2B Marketing Needs a New Playbook
Guest: Jon Miller, Co-Founder & CEO of a Stealth AI StartupJon Miller, co-founder of Marketo and former CMO of Demandbase, argues that B2B marketing’s traditional playbook—built on predictable demand generation, MQL s...
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Season 4
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Episode 6
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29:18

Ep. 152 - The Critical Shift: Adapting Your Marketing to Align with Modern Buyer Behavior
Guest: Kerry Cunningham, Research & Thought Leadership at 6sense 85% of buyers initiate the first conversation with vendors—on their terms. If your marketing still revolves around capturing leads and push...
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Season 4
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Episode 5
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38:20

Ep. 151 - How Quiz Marketing Unlocks Revenue Opportunities
Guest: Maxwell Nee, CRO at ScoreAppMaxwell Nee, Chief Revenue Officer of ScoreApp, shares the strategies behind scaling a low ARR SaaS product to 9,000 paying customers worldwide. By leveraging the principles of quiz mar...
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Season 4
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Episode 4
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31:33

Ep. 150 - De-Risking Paid Social Campaigns: A New Approach with Ken Lempit
Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence GroupIn this episode, Austin Lawrence Group’s Ken Lempit shares a bold approach to overcoming the inefficiency of traditional advertis...
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Season 4
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Episode 3
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32:27

Ep. 149 - The Buyer Has Changed—Why Haven’t You? How Splashmetrics Delivers the Experience Buyers Actually Want
Guest: Steve Brothers, CEO of SplashmetricsWith 77% of millennial buyers avoiding sales interactions until they’ve already made a purchase decision, buyers are consistently clear about what they need: fast, personalized, ...
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Season 4
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Episode 2
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28:40
