
SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 170 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 170 - Why the Future of Work Belongs to Multi-Discipline Scalers + How AI Will Reshape the Org Chart
Guest: Casey Woo, CEO & Founder of Operators Guild & FOG VenturesWhat happens when startups are built not by armies of specialists, but by lean teams of senior generalists paired with AI agents?In this episode of Sa...
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Season 4
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Episode 23
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38:11

Ep. 169 - Reviving Inbound: Why Your SaaS GTM Needs a Buyer-Centric Reboot
Guest: Google’s NotebookLMIn this special episode of SaaS Backwards, we handed the mic to AI.We took our newest ebook on reviving inbound marketing—coming soon for download—and ran i...
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Season 4
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Episode 22
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25:25

Ep. 168 - How Gen AI Is Rewiring B2B SaaS Feedback
Guest: Eli Portnoy, Founder & CEO at BackEngineAs B2B SaaS companies scale, they often lose touch with the customers who got them there.In this episode, Eli Portnoy, founder and CEO of
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Season 4
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Episode 21
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33:24

Ep. 167 - How AI Is Changing the B2B SaaS Search and Buyer Journey
Guest: Ayse Guvencer, Fractional SaaS CMO & GTM ExecutiveAs AI changes how B2B buyers evaluate software, many marketers are missing the forest for the trees.In this episode,
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Season 4
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Episode 20
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36:46

Ep. 166 - Rethinking SaaS Go-to-Market in the Age of AI
Guest: Jim Curry, CoFounder at BuildGroupIs AI really transforming your SaaS business—or just adding noise?In this week’s episode, Jim Curry, co-founder of BuildGroup and former Rackspace exec, discusses how AI is transform...
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Season 4
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Episode 19
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42:14
