SaaS Backwards - Reverse Engineering SaaS Success
Join us as we interview CEOs and CMOs of fast-growing SaaS firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions.
Podcasting since 2020 • 145 episodes
SaaS Backwards - Reverse Engineering SaaS Success
Latest Episodes
Ep. 145 - The Death of the MQL: A New Playbook for SaaS CROs
Guest: Randy Likas, Head of North America Go-to-Market at NektarTraditional marketing tactics are losing their edge, with MQLs falling short as costly, outdated signals of real buyer intent.In this week’s episode, ...
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Season 3
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Episode 45
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31:23
Ep. 144 - Why Your GTM Strategy Breaks Without Alignment
Guest: Isabelle Papoulias, Fractional GTM & Business Operations ExecutivePipeline isn't just a metric—it's a team sport.But when marketing, sales and customer success work in silos, it creates a fractured buyer...
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Season 3
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Episode 44
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29:01
Ep. 143 - Is the CRO the Key to Aligning Sales, Marketing, and Customer Success?
Guest: Warren Zenna, Founder of The CRO Collective Scaling a SaaS company is no walk in the park. At a certain point, operational complexity demands more than just growth—it demands cross-functional align...
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Season 3
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Episode 43
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34:02
Ep. 142 - Why SaaS Pricing and Packaging Matters More Than You Think - with Dan Balcauski, Founder & Chief Pricing Officer at Product Tranquility
Pricing and packaging can either bog down your go-to-market engine or fuel it to peak performance.This week’s SaaS Backwards podcast features Dan Balcauski, Founder and Chief Pricing Officer at
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Season 3
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Episode 42
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39:37
Ep. 141 - How Gifting Helps SaaS Companies Break Through the Noise - with Kris Rudeegraap, Co-CEO and Co-Founder at Sendoso
Gifting can be a powerful outbound strategy that captures attention far more effectively than an email. In this week’s SaaS Backwards podcast episode, we spoke with Kris Rudeegraap, Co-CEO and Co-Founder at
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Season 3
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Episode 41
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22:27