SaaS Backwards - Reverse Engineering SaaS Success

Ep. 118 - What if creating a video was as easy as writing an email? With Jeremy Toeman, Founder of Aug X Labs

April 12, 2024 Ken Lempit Season 3 Episode 18
SaaS Backwards - Reverse Engineering SaaS Success
Ep. 118 - What if creating a video was as easy as writing an email? With Jeremy Toeman, Founder of Aug X Labs
Show Notes

We all know video is important to grow exposure, but creating enough is still challenging. The tools are complex, production is expensive, and it can be overwhelming just to come up with ideas.

In this episode, Aug X Labs founder Jeremy Toeman talks about his personal frustration with the complex tools just to make basic videos that can be used on websites and in social media posts that led to the creation of the company.

And their goal is to make video creation as simple as writing an email. Try it out at meetaugie.com

The platform allows users to generate videos using AI, without facing a blank canvas.

But as with most startups, the road has not been a straightforward one, and we discussed the challenges of founding and growing a startup, particularly in the tough fundraising climate of 2023, the launch of ChatGPT, and the collapse of Silicon Valley Bank. 

Key Takeaways from this episode:

  • How to be prepared for challenges and setbacks in the startup journey and having the stamina to persevere
  • How Toeman created playbooks to deal with unexpected challenges
  • Staying focused on the core mission of the company despite setbacks

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