If you went to the doctor for a sore throat and she said, “Last time I had one, this is what helped me get better” versus “I looked at the clinical trial evidence for 5000 people with your symptoms in your age range, geographics, and background,” which of those solutions is more viable?
That’s how Sahil Patel, CEO of Spiralyze views the world of A/B testing.
Spiralyze crawls and scrapes 34,000 websites that A/B test to find the repeat winners, analyze why they won, and run those same tests for its clients.
And the results are impressive–they often demonstrate a 20 to 30 percent lift in conversions from the traffic they’re already getting.
Even their homepage message guarantees a 30% conversion lift in 90 days.
Having been a client of Spiralyze at his previous company, Patel’s journey as their CEO harkens back to Victor Kiam’s famous 1979 ad boasting that he liked Remington razors so much that he “bought the company.”
Key Takeaways from this episode:
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