SaaS Backwards - Reverse Engineering SaaS Success

Ep 1 - Selling Buyer Enablement SaaS to Other SaaS firms - ProteusEngage

October 29, 2020 Ken Lempit Season 1 Episode 1
SaaS Backwards - Reverse Engineering SaaS Success
Ep 1 - Selling Buyer Enablement SaaS to Other SaaS firms - ProteusEngage
Show Notes

Joey Knecht, CEO of Proteus talks about how he manages his SaaS to success. He measures a lot but is unusually focused on the value of relationships.

In this wide-ranging conversation we cover buyer enablement, the role of the CEO as the company scales up and what's working for his BDRs today.

Resources for SaaS CMOs and CEOs:

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