Like sales, marketers have a hard time with a product or service they don’t believe in.
When Amber Bogie was searching for the right marketing opportunity, she was less concerned about the product and more concerned about joining a mission driven company.
So, she developed a quadrant:
She found that at Reachdesk—a company committed to delivering customers and prospects a moment of delight and connection had the right mix.
Now three months into her new gig, Bogie is bringing a holistic view of the marketing and sales funnel where targeted demand generation fills the top, and once they enter the CRM, account-based touchpoints begin with channels and tactics creating a flywheel effect.
And account-based experience (ABX) is the key piece to create the flywheel. Brand drives demand, ABX throughout the entire journey, and customer advocacy fuels back to the top.
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